From indiatoday.in
In Short
- Active Listening software is a tech that uses phone’s microphone to collect data
- This tech analyses behavioural and voice data from 470+ sources
- Meta and Amazon have already taken steps to prevent the data breach of customers
Remember, how we all thought that our phones were listening to our conversation, but we had no proof? Well, now we have. The long-held suspicion became reality after a marketing firm confirmed that the smartphones come with software to listen to users. The firm, whose clients are Google and Facebook, has admitted that it uses phone’s microphone to collect information. This means, when you spoke to your mom about buying a coffee maker, your phone was also listening. And then it rained ads telling where you can buy it. You let it go, thinking you might have googled it. But this isn’t the case. The report, published by 404 Media, stated that it is not just what you search for but also what you speak near the phone that gets you the ads.
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